Busted Brands

Jell-O, Crocs, Kodak, Wheaties. Say bye bye. Ya busted!

Millennials now dominate when it comes to spending power. As in more than any generation in history. And what do these millennials spend their money on? A more pertinent question from the baby boomer point of view is what are they not buying?

Like I said, Jell-O, Crocs, Kodak and Wheaties are on the way out. Diet Pepsi? Forget about it! Millennials prefer sparkling water. Crocs? There’s a bunch of knock-offs and aren’t they bad for your feet. Wheaties? Who has time to get out a bowl and who keeps milk in the frig? A breakfast burrito and a smoothie on the go works for these big spenders.

What about Campbell’s Soup? Too many preservatives and hinky ingredients. They want something that looks and sounds healthy.

Budweiser? Not the King of Beers any longer. Even boomers have jumped on the craft beer wagon and that is just way too much competition for Bud.

Kodak? Do we have to mention that everyone has gone digital when it comes to photography? Sidenote: You may have missed it, but Kodak declared bankruptcy in 2012.

Jell-O? Where to start? Boomers think about it as colonoscopy prep, hideous dessert rings and associations with Bill Cosby. Millennials don’t think about it at all. And when they see it in the grocery store, they are surprised it’s still being sold.

Chef Boyardee? How did that even get on the roster of busted brands? Even boomers are surprised that it’s still being made. Millennials are happy to get many things out of a can, but spaghetti and meatballs are not what they have in mind.

Victoria’s Secret? It’s no secret that this brand is fading fast. Skinny models in skimpy underwear is so yesterday. The glam is gone and pretty soon so will the stores in just about every mall in America.

Kenmore. Yep, the appliance brand that used to stand for quality is going down with the ship, or in this case, down with Sears, which makes it a twofer. Boomers fondly remember the Sears catalog as a dream machine where one could imagine all the things you could buy. Millennials may have never walked through a Sears store.

Boomers may not be sorry to see these brands go, but in some ways it’s sad that millennials will miss out on the glory days when sugary, crunchy cereals was combined with cold milk to start the day off right. Sugar Pops are Tops!

Jay Harrison is a graphic designer and writer whose work can be seen at DesignConcept and at BoomSpeak. He's written a mystery novel, Head Above Water which can be purchased on Amazon here. You can also visit his author page here.