Showing posts with label boomers. Show all posts
Showing posts with label boomers. Show all posts

Monday, January 13, 2020

Spanning the Divide

There’s more talk than ever in the workplace about tapping the baby boomer knowledge base before they are out the door. Smart companies and organizations began this process years ago, but now the leading edge of the boomer generation is getting serious about leaving the workplace for good. Okay, maybe they will take part-time jobs as crossing guards just to say active, but they will be saying so long to sophisticated careers.

The chasm between the oldest and youngest workers, that is boomers and millennials, is fifty years. 50! Bridging a gap that large is no easy feat but smart organizations have been doing this for a while now and have developed some useful techniques.

It starts with what some call Tribal Knowledge Transfer. Simply put, you get the boomers to tell the millennials all their secrets and tips. Most of it can be done with mentoring, but there will not always be a grey head to talk to. To address that issue, organizations are tapping older workers’ knowledge base and putting it down in writing.

Reverse Mentoring is another technique that taps the knowledge base of millennials and engages them with boomers in a way that builds respect across the generational divide. Putting the generations together in the same room allows for mindsets to rub off on each other. The reverence for work that boomers have can influence millennials, while millennial reverence for a work-life balance can rub off on boomers. Everyone wins.

The third strategy is Building Resiliency and that has almost nothing to do with boomers other than the hope that their loyalty to the career rubs off on millennials who are known for their high rates of turnover. Organizations that can eke out more than a one or two-year commitment from millennial employees are helping to boost their productivity.

Intergenerational Communication is another piece of the puzzle. A diverse generational mix within the organization is going to make it a lot easier to communicate the organization’s goals or product benefits.

Bridges are not easy to build, especially with a span of fifty years. But those organizations that put in the work to make it happen are the organizations that may still be around in fifty years, when the boomers are long gone.

Jay Harrison is a graphic designer and writer whose work can be seen at DesignConcept and at BoomSpeak. He's written a mystery novel, Head Above Water which can be purchased on Amazon here. You can also visit his author page here.

Monday, July 2, 2012

CAR-BOOM!!

Forget new car ads aimed at twenty-somethings – that’s not who’s buying cars. Insert sound of CAR-BOOM!! here.

A new study by J.D. Power (who is that guy, anyway...and who are the associates?) and AARP showed that people over 50 are now buying 6 out every 10 new vehicles sold in the U.S. And if you look only at the big three carmakers in the U.S., 67% of new models are bought by boomers.

So what’s the deal? Retirees who want some new rides is one big factor. Maybe they have been scrimping for a bunch of years driving ten year-old used cars, but they want that new car smell again.

It could also be that boomers are the only people who can afford new cars. Have you looked at the prices lately? It sounds awfully cliché, but who doesn’t remember (circa 1969) when you could buy a brand new car with all the options for around $3,200? Try multiplying that figure by a factor of 10 to arrive at the average cost in 2012. Another factor is that younger workers have been harder hit by the recession than boomers, so they are the ones foregoing new cars and hanging on to their used vehicles for longer periods.

And maybe, just maybe, boomers are acting out what that tiresome bumper sticker says – “We’re Spending Our Children’s Inheritance.” Maybe some boomers are tired of paying for elder care, tired of subsidizing unemployed/underemployed offspring, and just plain tired. And as everyone knows, the cure for this particular malaise is to go shopping. For a new $30,000 car. It may also explain the increasing popularity of leasing. That way you can get a new car every two or three years by making exorbitant monthly payments. Is it really cost-effective? No, but who cares. Life is short and the least you can do for yourself is have a nice ride – or two. Don’t forget all those retirees that have also bought old trucks and muscle cars to play with on the weekend.

If you’ve been on the fence about buying a new car, this should give you the confidence to just do it. You’ll be helping the economy. Your kids really don’t want that big inheritance anyway. They know it will just spoil them for the way the world really works.

Jay Harrison is a graphic designer and writer whose work can be seen at DesignConcept and at BoomSpeak. He's written a mystery novel, which therefore makes him a pre-published author.