Glut, Glut

We don’t want your stinkin’ homes. So sayeth millennials. To be more accurate, they can’t afford our stinkin’ homes and even if they could afford them, they hate the location.

Nine million homes are projected to go on the market between now and 2027. As boomers die or age out, the homes come on the market at a time when younger generations are looking for smaller homes in more urban locations. Locales with declining populations in the rust belt or in retirement communities are the last places younger would be buyers will be looking.

Then there’s the affordability problem. Millennials and Gen Xers have more debt and financial stress than almost any prior generation. About 70 percent of millennials and around 50 percent of Gen Xers surveyed indicated they would like to buy a house one day. Less than half of them are actually saving to buy. Eight percent of millennials and 23 percent of Gen Xers surveyed think they will never own a home.

So what is going to become of these nine million homes? Turn them into baby boomer museums/monuments? Maybe they will hate the location, but if mom and dad gift their home to a child or grandchild, will they say no? The renters among them who are put off by the costs of home ownership probably will take a pass on the deal. But others may recognize that life out in the burbs isn’t so bad if you don’t have a mortgage payment. That savings could offset the cost of Ubering back and forth to the city for entertainment and to see their rich friends who could afford houses there.

This projected housing glut has a familiar ring to it. Not only do younger generations not want our houses, they also do not want all of our stuff. The china settings for 12, the crystal, flatware, jewelry, artwork, the furniture and the damn tchotchkes – all of it is going begging at garage and estate sales. It’s stuff alright. The stuff of nightmares. We can’t give away “brown furniture” to younger generation minimalists.

Maybe the best advice then is to start downsizing now. Sell the big house and furnish the new smaller abode with the kind of furnishings a millennial would want. They will be glad you did.

Jay Harrison is a graphic designer and writer whose work can be seen at DesignConcept and at BoomSpeak. He's written a mystery novel, Head Above Water which can be purchased on Amazon here. You can also visit his author page here.

See Me

You might as well yell SEE ME! a little louder, because the fact is that the advertising world ignores us. We should be an easy bullseye for marketers but in reality, not so much. A third of the U.S. population is over 50, but when it comes to media images (talking TV and print) we only garner 15 percent according to research done by AARP. It was based on a random sample of more than 1,000 images published or posted by popular brands and organizations.

Face it. We’re caricatured in marking images as looking old and out of it and heading fast for the dustbin. Despite the fact that more than 53 million people over 50 are still working as one third of the U.S. labor force, only 13 percent of the images showed these older individuals at work. Instead, they were often shown at home or with a health care provider. Younger workers, on the other hand, were shown with their also young co-workers, and often with technology products. Only 5 percent of the images showed older workers using technology, despite the fact that 69 percent of people between 55 and 73 own a smartphone. You can bet those same people own computers and are online much of the time.

A big part of the problem is that most workers in the advertising and marketing industries are young themselves. Their natural inclination is to use images of people who look like them. Ageism is the norm in the advertising world so it’s no surprise that boomers are either invisible or shown in ways that distort who we are and the contribution we are still making to the economy. Even worse, we are often portrayed as clueless and out of touch, just foils for younger people to dismiss as “practically dead.”

The good news is that AARP did something about this trend. They teamed up with Getty Stock images to introduce a collection of 1,400 images showing older people doing what we do…running businesses, participating in sports or active pursuits and interacting with younger generations in ways that are far from insulting.

So the problem is not solved but things are looking up. Searches for “seniors” on Getty have increased 151 percent from a year ago. The most popular image now is one of women in t-shirts doing yoga. A decade ago, the best-selling photo was an older couple in sweaters on the beach.

Jay Harrison is a graphic designer and writer whose work can be seen at DesignConcept and at BoomSpeak. He's written a mystery novel, Head Above Water which can be purchased on Amazon here. You can also visit his author page here.