Thursday, July 12, 2018

If I Had a Hammer

I’d hammer in the evening, all over this land.

News flash: Millennials are more apt to end up in the ER from a DIY home improvement project. More than whom? More than baby boomers, of course.

According to a study done by SoFi (a finance company I’ve never heard of before), millennials are 23% more likely than boomers to end up in the ER due to a home improvement mishap. And two times more likely to require stitches. And twice as likely to be injured by power tools. You can find the full study here.

Here’s the kicker. The reason millennials suffer more injuries is down to overzealousness…they are just too eager to show off their latest project on social media. So really it’s all Facebook’s fault.

Boomers are 22% more likely to finish their DIY projects, but millennials are 65% more likely to finish ahead of schedule (and that may include time spent in the ER). It’s also telling that millennials are more than four times more likely to hire a professional for their next home improvement project.

Not surprisingly, millennials are twice as likely to post photos of their project on social media just to “show off.” Doing it for the ‘gram (that’s short for Instagram if you’ve been living under a rock) comes naturally to this cohort.

What happened to improving something in your home just for the comfort and satisfaction of a job well done? You might as well ask why we no longer have rotary phone dials.

I’m not making social media out to be the monster in the closet. It’s the go to destination for figuring out how to do literally thousands of DIY tasks. From replacing solenoids and brake shoes, to repairing toaster ovens and drying out smart phones that fell in the toilet, the internet (and specifically Youtube) has significantly boosted the success rate of DIY projects. Long gone are the days when you had to go to the library for a how-to book or struggled to figure the problem out on your own. Now there are thousands of “experts” posting DIY videos that take you step by step through the project and that has given many of us the confidence to tackle some tricky tasks.

Therein may be the difference between boomers and millennials. We use it as a tool, they use it as a megaphone. Vive la difference and stay out of the ER.

Jay Harrison is a graphic designer and writer whose work can be seen at DesignConcept and at BoomSpeak. He's written a mystery novel, Head Above Water which can be purchased on Amazon here. You can also visit his author page here.

No comments: