I can’t speak for baby boomer women -- hell, I can barely speak to baby boomer women -- but I am betting that they are not going to embrace the new ad campaign for Estroven.
Never mind the insipid music that plays in a mind-numbing loop that could make anyone cranky, the web experience seems to think that menopause is a theme park. I can just see Martina Navratilova coming off a seniors tennis tournament win and when they ask her what she is going to do now, she says, “I’m going to Menopauseland!”
Menopause is described as a “bumpy road” with “good days and bad days” but it’s a time to celebrate life. Really? I hope the folks at KSL Media actually talked to some baby boomer women before they came up with Menopauseland, but one has to wonder.
I suppose the one thing about the campaign that rings true is that like everything else in our baby boomer lifetime, there’s a pill to fix it. Hot flashes and night sweats got you down? Just pop an Estroven and all is well. Oh, and did we mention it’s natural? If it’s so natural, how come the pills don’t grow on trees? Natural to me means that I can grow it myself.
Not only is it natural, but Estroven also comes in Regular Strength, Energy, Extra Strength and Estroven PM. Four different boxes with four unique colors -- which one best fits your life?
Jay Harrison is a graphic designer and writer whose work can be seen at DesignConcept and at BoomSpeak. He's written a mystery novel, which therefore makes him a pre-published author.
Posts
No comments:
Post a Comment