Glut, Glut

We don’t want your stinkin’ homes. So sayeth millennials. To be more accurate, they can’t afford our stinkin’ homes and even if they could afford them, they hate the location.

Nine million homes are projected to go on the market between now and 2027. As boomers die or age out, the homes come on the market at a time when younger generations are looking for smaller homes in more urban locations. Locales with declining populations in the rust belt or in retirement communities are the last places younger would be buyers will be looking.

Then there’s the affordability problem. Millennials and Gen Xers have more debt and financial stress than almost any prior generation. About 70 percent of millennials and around 50 percent of Gen Xers surveyed indicated they would like to buy a house one day. Less than half of them are actually saving to buy. Eight percent of millennials and 23 percent of Gen Xers surveyed think they will never own a home.

So what is going to become of these nine million homes? Turn them into baby boomer museums/monuments? Maybe they will hate the location, but if mom and dad gift their home to a child or grandchild, will they say no? The renters among them who are put off by the costs of home ownership probably will take a pass on the deal. But others may recognize that life out in the burbs isn’t so bad if you don’t have a mortgage payment. That savings could offset the cost of Ubering back and forth to the city for entertainment and to see their rich friends who could afford houses there.

This projected housing glut has a familiar ring to it. Not only do younger generations not want our houses, they also do not want all of our stuff. The china settings for 12, the crystal, flatware, jewelry, artwork, the furniture and the damn tchotchkes – all of it is going begging at garage and estate sales. It’s stuff alright. The stuff of nightmares. We can’t give away “brown furniture” to younger generation minimalists.

Maybe the best advice then is to start downsizing now. Sell the big house and furnish the new smaller abode with the kind of furnishings a millennial would want. They will be glad you did.

Jay Harrison is a graphic designer and writer whose work can be seen at DesignConcept and at BoomSpeak. He's written a mystery novel, Head Above Water which can be purchased on Amazon here. You can also visit his author page here.

See Me

You might as well yell SEE ME! a little louder, because the fact is that the advertising world ignores us. We should be an easy bullseye for marketers but in reality, not so much. A third of the U.S. population is over 50, but when it comes to media images (talking TV and print) we only garner 15 percent according to research done by AARP. It was based on a random sample of more than 1,000 images published or posted by popular brands and organizations.

Face it. We’re caricatured in marking images as looking old and out of it and heading fast for the dustbin. Despite the fact that more than 53 million people over 50 are still working as one third of the U.S. labor force, only 13 percent of the images showed these older individuals at work. Instead, they were often shown at home or with a health care provider. Younger workers, on the other hand, were shown with their also young co-workers, and often with technology products. Only 5 percent of the images showed older workers using technology, despite the fact that 69 percent of people between 55 and 73 own a smartphone. You can bet those same people own computers and are online much of the time.

A big part of the problem is that most workers in the advertising and marketing industries are young themselves. Their natural inclination is to use images of people who look like them. Ageism is the norm in the advertising world so it’s no surprise that boomers are either invisible or shown in ways that distort who we are and the contribution we are still making to the economy. Even worse, we are often portrayed as clueless and out of touch, just foils for younger people to dismiss as “practically dead.”

The good news is that AARP did something about this trend. They teamed up with Getty Stock images to introduce a collection of 1,400 images showing older people doing what we do…running businesses, participating in sports or active pursuits and interacting with younger generations in ways that are far from insulting.

So the problem is not solved but things are looking up. Searches for “seniors” on Getty have increased 151 percent from a year ago. The most popular image now is one of women in t-shirts doing yoga. A decade ago, the best-selling photo was an older couple in sweaters on the beach.

Jay Harrison is a graphic designer and writer whose work can be seen at DesignConcept and at BoomSpeak. He's written a mystery novel, Head Above Water which can be purchased on Amazon here. You can also visit his author page here.

OK BOOMER

Could there be a more patronizing way to dismiss us? I’m talking about the OK BOOMER meme/viral sensation that seems to be everywhere in the last few weeks. Generation Z’s response to baby boomers who don’t “get” them is OK BOOMER. They are fed up with us and anything that appears to be condescending about them or the issues that matter to them.

It’s become so prevalent that the meme has morphed into merch. One of the big sellers is a hooded sweatshirt that says “OK BOOMER – Have a terrible day.”

Where is the anger coming from? Ask a Gen Zer and they will tell you it’s about inequality, political polarization and climate change ignorance, all of which foment into anti-boomer sentiment. They are fed up and angry. Just because they have tattoos and green hair does not mean they are irrelevant, and that’s how they believe boomers make them feel.

There’s always been pushback by younger generations. Remember when boomers were the anti-war, give peace a chance generation that could not understand how irrelevant their parents were. It’s kind of like that, only with more anger and frustration.

Some teens honestly believe that boomers are actively hurting them. When boomers and those in power make choices that adversely affect Gen Z, it becomes personal. Choices such as ignoring climate change or the rising college and health care expenses come across as active dissing to teens and young adults.

To be fair, Gen Zers say they are not just angry with boomers, but they are frustrated with any older adults that are putting them or their attitudes down. If you don’t like change or understand new technology, you are a target for their hostility. So ultimately, boomer is just a state of mind.

Describing it as the digital equivalent of an eye roll, teens describe “ok boomer” as the ideal response to the way they are treated. It’s their cool way of insulting us for the way we treat them and the issues they care about.

For a generation that’s often put down as snowflakes, “ok boomer” is a passive-aggressive way to let us know they are tired of being ignored and harmed by our indifference.

So a word to the wise. Stop criticizing and marginalizing your favorite Gen Zers. Ok, boomers?

Jay Harrison is a graphic designer and writer whose work can be seen at DesignConcept and at BoomSpeak. He's written a mystery novel, Head Above Water which can be purchased on Amazon here. You can also visit his author page here.

Eat, Eat

According to recent research by the National Restaurant Association, boomers are beginning to “age out” of the restaurant market.

Since when do baby boomers “age out” of things? How did that become a thing? Aging out. We’re too old to eat outside of our homes? I call bullshit on this one. Supposedly, there are fewer boomer patrons due to mobility issues, unwillingness to drive after dark and the availability of dining options within senior living communities. I will accept that these factors might limit a small percentage of the boomer population, especially if you bear in mind that the oldest boomers (born in 1947) would be 72 years of age now.

In any case, restaurant operators are setting their sights on younger patrons. So rather than staking a claim on our barrels of money, they would rather focus on younger patrons with less expendable income. They predict a slow and steady decline in boomer dollars (which apparently will parallel our own slow and steady physical decline?). So it’s all about Generation Z now. You know them. They were born after the year 2000 and cannot spell or write.

Okay fine. So while restaurants are infatuated with Gen Z, the research suggests that boomers have shifted their dining dollars to take-out and delivery. Too feeble to make the scene anymore, our dining choices will be limited to what a teenager can bring to the door.

I don’t like where this is going. Are restaurants just in the vanguard of a movement to keep boomers at home where they can receive all their goods and services when the doorbell rings?

How about we fight back against this restaurant trend by taking a bunch of Generation Z kids out to dinner a few nights a week? Everybody wins. The restaurants get our dollars, the Gen Z kids get a meal they could not afford, and they can show us how to reboot our iPhones. And don’t forget — they don’t mind driving at night!

Jay Harrison is a graphic designer and writer whose work can be seen at DesignConcept and at BoomSpeak. He's written a mystery novel, Head Above Water which can be purchased on Amazon here. You can also visit his author page here.

Face It

Let’s face it. Or not. Boomers are jonesing for plastic surgery procedures that will turn back the clock. The over 55 demo is seeking liposuction, botox and fillers that will make them look younger. What’s driving the big increase? Besides just wanting to look younger, this group also has a high divorce rate and that means they are back in the dating pool. Bad online dating site photos can kill a boomer’s chances right out of the gate.

Facelifts (rhytidectomy) top the list and last year boomers accounted for two-thirds of them. And half of all eyelid surgeries. The facelift fixes sagging skin, deep fold lines, jowls, and those turkey neck things that can really kill the buzz. Plan to spend north of $7K if you’re in the market for this fix.

Liposuction removes fat and contours what’s left behind. Throw a tummy tuck in there and you’re looking at a $3,500 and up price tag.

Hair transplants can remedy thinning mats and bald spots for men who want to get back that Woodstock look they’ve been missing. The cost varies with how much acreage you need to repair.

Breast augmentation is still popular and involves implants or fat transfer. That will run somewhere over $4K.

Finally, botox and fillers help to correct crow’s feet and forehead lines for as little as $400 bucks.

Add in a gym membership, loads of vitamins and health supplements, and a sporty car and you’ll be all set to start dating again.

Is it really worth it? I guess that depends upon how unhappy you are about your physical appearance and how motivated you are to seek out rewarding companionship. Anything that makes you feel more happy about your self-image can’t be all bad. We look in the mirror every morning and every night (and some of us look even more times than that) so if what you see makes you unhappy, maybe it’s time to invest in your physical and mental well-being.

Or you could just buy a Kindle and a Netflix streaming account and not leave home anymore. Life is harsh.

Jay Harrison is a graphic designer and writer whose work can be seen at DesignConcept and at BoomSpeak. He's written a mystery novel, Head Above Water which can be purchased on Amazon here. You can also visit his author page here.

Enough!

The subject of hoarding can never be too far from your consciousness— after all, baby boomers have been collecting stuff since the 60s. For all I know, you’re still wearing it all too.

But now it’s time to let go. Stop hoarding and start redistributing. To help you with your hoarding compulsion, you can watch some of the TV shows that are still running or go with Marie Kondo “does it spark joy” method.

What does it say about us that there are TV shows devoted to hoarders? There’s even a Clutterers Anonymous organization plying the 12 step waters to find their way to recovery. Twelve steps seems like too many if you’re trying to reduce the clutter in your life. What about three steps? 1) Admit you’ve been making a mess of your home. 2) Get rid of all the crap you’ve been hoarding. 3) Apologize to anyone you’ve ever allowed/forced to be in your home. There—that was easy.

The International OCD Foundation (you read that right) even has a Hoarding Center. That sounds a little obsessive, but they would know more about that than me. You can go to the Hoarding In the News section and read about how too much “stuff” can cause grief.

Once I came across a Holmes on Holmes TV episode (make it right Mike) where contractor Mike Holmes was flabbergasted to find a couple who had so much crap in their home that the heating and ventilation system couldn’t work properly (the vents were all blocked!!!). It just got away from them and then snowballed to the point that they didn’t know where to start—so they didn’t. If Mike had not come along, they would probably be dead now—carbon dioxide poisoning. He and his crew carted off all the family’s junk in a convoy of four trucks.

Boomers, it’s time to get proactive. Learn to love the minimalist décor. Dump it on your kids, sell it on eBay or leave it in the street, but you’ve got to get rid of your excess stuff before the reality show producers come calling and you really make a fool out of yourself. Fifteen minutes of fame is a strong lure, but do you really want your friends and family to see you that way? There are lots of teenagers jonesin’ for your cast-offs. Let someone else take care of your stuff the second time around.

Jay Harrison is a graphic designer and writer whose work can be seen at DesignConcept and at BoomSpeak. He's written a mystery novel, Head Above Water which can be purchased on Amazon here. You can also visit his author page here.

Go West!

I know it seems improbable, but I keep running into famous people who purportedly died. What can I say? It’s a gift.

My latest encounter was with Mae West. She was coming out of Nordstrom Rack with an armful of shopping bags.

Wow, Mae, you bought out the place!

“I generally avoid temptation unless I can’t resist it.”

Shopping can be addictive from what I understand.

“Between two evils, I always pick the one I never tried before.”

Good advice. But maybe a bad habit?

“I’ll try anything once, twice if I like it, three times to make sure.”

And that was also your approach to men?

“Too much of a good thing can be wonderful!”

You do have a reputation for being shall we say risqué?

“Those who are easily shocked should be shocked more often.”

You certainly shocked some people in your day.

“Good girls go to heaven, bad girls go everywhere.”

Well you lived your life the way you wanted. No regrets?

“You only live once, but if you do it right, once is enough.”

You married twice but neither lasted. What’s up with that?

“Marriage is a fine institution, but I’m not ready for an institution.”

Did you worry about your reputation at all?

“I used to be Snow White, but I drifted.”

Happens to everyone. Do you care what people think now?

“I wrote the story myself. It’s about a girl who lost her reputation and never missed it.”

Speaking of reputation, does it bother you to know what some people thought about you?

“When I’m good, I’m very good, but when I’m bad, I’m better.”

Would you consider getting married again?

“Every man I meet wants to protect me. I can’t figure out what from.”

Well, maybe they just want to get to know you better.

“A dame that knows the ropes isn’t likely to get tied up.”

Mae, I think you lived a fabulous life that people still admire today.

“I never said it would be easy, I only said it would be worth it.”

And it most certainly is or was. You are an impressive lady.

“I’m no model lady. A model’s just an imitation of the real thing.”

Jay Harrison is a graphic designer and writer whose work can be seen at DesignConcept and at BoomSpeak. He's written a mystery novel, Head Above Water which can be purchased on Amazon here. You can also visit his author page here.