Monday, September 26, 2016

Reverse Mentoring

“Clear? Huh! Why a four-year-old child could understand this report. Run out and find me a four-year-old child. I can't make head or tail out of it.”

So spoke Rufus T. Firefly (Groucho Marx in Duck Soup if you’re a fan).

But these days you do not have to be the leader of Freedonia to get some help. Turns out millennials are happy to teach baby boomers a thing or two about such things as the integration of social media and crowd sourcing. They call it reverse mentoring when 18 to 35 year-old employees are paired with baby boomers in order to educate one another on business topics and new tools.

I think it’s a great idea, but then every time I’ve been stuck with a computer issue I’m the first one to say “Run out and get me a 12 year-old!” You have to stop and realize every so often that almost every baby boomer can remember when there was no internet. Millennials on the other hand, for the most part, think the internet has been there for their entire lives – and they would be correct in that assumption.

Millennials will make up half the workforce by 2020 so I’m thinking I want to be on their good side. Not only do they have some good information and techniques to pass on, they will be footing my social security payments. Honestly, I feel capable of keeping up with most new developments in social media now, but 2, 3 or 4 years from now, it may be a much different story. You start to have visions of impatient youth trying to get technical concepts through to our brains. Remember trying to explain AOL’s modem and the concept of email to your own parents? That’s right. That could be you trying to understand how a microchip tattoo on your wrist is going to replace your watch, your mobile phone and your fitbit. And don’t even get me started on the retina implant that will project films or the Uber car that’s going to show up without a driver.

Fasten your seatbelts because things are going to change and you may want your own millennial to help you make it through the storm.

Jay Harrison is a graphic designer and writer whose work can be seen at DesignConcept and at BoomSpeak. He's written a mystery novel, which therefore makes him a pre-published author.

Sunday, August 14, 2016

Silver into Gold

Longevity market. That’s the term being tossed around for over-50 market. I like the sound of it. If only because it infers that boomers are going to be around for a while.

We know that entrepreneurs are going to profit off us by coming up with products and services that are specifically targeted to an aging population. And I’m okay with that. Whether it’s electric bicycles or stylish walking shoes or home care, I’m in.

According to AARP, this longevity market accounts for $7.6 trillion in economic activity. That’s a trillion pound elephant. What makes it interesting is that millennials are coming up with great product ideas out of personal experiences with parents or grandparents. Grandson sees how hard his parents are struggling with Grandpa’s care and he comes up with a new app for homecare providers. Daughter wants to help her parents continue to exercise and designs an electric bicycle.

Note to self: the next time I want to disparage a millennial, remember that she might be the one who invents an automated prescription pill dispenser.

New business ideas that cater to baby boomers are most likely going to be coming forth in a constant stream over the next decade. Ironically, that means that millennials who have been blaming boomers for everything wrong in our society may one day be thanking us for all the start-up opportunities that we have stimulated. Venture capitalists have taken notice and there are now numerous crowdfunding options for any startup that has targeted the longevity market.

What’s in it for boomers? Investment opportunities for one thing. I’ve been saying for years that I really should invest in whatever company makes the most advanced and barely visible hearing aid, because that should be a very profitable business. Just the fact that so many millennials are interested in creating products and services targeted to boomers bodes well.

Now we just have to worry about Social Security remaining solvent enough for us to pay for the new products and new apps. What am I thinking? Some millennial out there is working on a Social Security Management App at this very moment.

Jay Harrison is a graphic designer and writer whose work can be seen at DesignConcept and at BoomSpeak. He's written a mystery novel, which therefore makes him a pre-published author.

Wednesday, August 3, 2016

Cereal Killers

I’m not feeling sorry for Kelloggs or General Mills, but cereal sales have fallen off sharply. Apparently baby boomers who grew up eating cereal for breakfast and snacking cannot make up for millennials who rarely go in for the milky crunch.

We had Rice Crispies, Corn Flakes, Frosted Flakes, Cheerios, Raisin Bran, Wheaties, Puffed Rice, Sugar Pops, and loads of other brands I can no longer remember. We ate them with milk and if they were covered with sugar, we ate them as snacks.

According to recent surveys, millennials forego the cereal habit because “it’s too much work.” Read that again. Too much work. You have to clean up the bowl and spoon afterward. Almost 40% of those surveyed gave that as the number one reason they prefer the convenience of protein bars or fast-food biscuits. I’ll grant you that some of the cereals we ate back then were just slick sugar delivery systems, but as we got older we turned to Wheat Chex, Rice Chex and other somewhat healthier alternatives. Then we added fresh fruits as well, all in the name of eating smarter.

Cereal makers have not given up on trying to attract millennials and the inducement of healthier offerings is still being used as a lure. Kellogg has come out with a variation that has quinoa in it. Can Kale Bran be far behind?

If it’s too much trouble to get out a bowl, spoon and milk, can we count on these people when we’re no longer able to feed ourselves? Are they going to put us on protein IV drips for breakfast? That may be the same way they get their morning nutrients, but for folks who grew up listening to their Rice Crispies making snap, crackle and pop noises it’s going to be a real downer.

Convenience is a great selling point for just about anything. Internet access, cruise control, electronic bill paying, ATMs, and more have made our lives easier and more pleasurable. But the pleasure of cold milk hitting a bowl of crunchy grains and scarfing it all up while the cereal is still crunchy – that may be an indulgence that future generations (thinking about the Matrix here) never get to experience.

Sugar Pops are Tops!

Jay Harrison is a graphic designer and writer whose work can be seen at DesignConcept and at BoomSpeak. He's written a mystery novel, which therefore makes him a pre-published author.

Saturday, July 23, 2016

That Was Then

Remember when people worked for the same company for years and years until they were ready to retire? Well then you must be a baby boomer for sure because that doesn’t happen much anymore. Millennials change jobs the way some people change cars…at least once every three years.

A recent poll by Associated Press-Center for Public Affairs Research showed that among workers over 50, 41 percent had spent two decades with the same company. Eighteen percent stayed with the same employer for at least 30 years. That last group includes me. This year will mark the 30th anniversary of working for the same company and with the same business partner, and no one is more surprised about this than me.

At the beginning of my working life it seemed like I was destined to move from one career to the next, trying my hand at different tasks to see what appealed to me. It didn’t take very long to figure out what I wanted to do based on what I thought my strongest talents were. Likewise, I didn’t expect to team up with a business partner whose skills and ethos integrated so well with mine.

Hitting the 30 year mark seems like a good time to look back and wonder if we missed anything by not exploring more employers and careers as so many workers do now. I doubt that I would have been comfortable with the stress of swinging on the jungle vines, leaping from one job to the next and trying to fit into a new work culture every few years. We tend to think that would have been hard to pull off, but would it have been any less stressful than managing to keep our small business going through good times and very tough times? The range of different experiences might have been very appealing as well but so was the ability to create a career with so much longevity.

Worklife has changed so much in our lifetimes that it’s hard to predict the trends for coming years. Global strategies, outsourcing, the end of pensions and the overall coarsening of the employer-employee relationship all have contributed to a general sense of workplace instability. There’s not much loyalty to go around when workers think their employers care more about their stock price or their image than their employees, and employers believe their workers are not as productive as they should be.

It would appear that we were lucky (most of the time) to find a career that’s still going strong with the same company. Future generations of workers may marvel at that feat.

Jay Harrison is a graphic designer and writer whose work can be seen at DesignConcept and at BoomSpeak. He's written a mystery novel, which therefore makes him a pre-published author.

Thursday, June 30, 2016

You Dig?

In the category of We Should Have Seen This Coming, it is now apparent that baby boomers are to blame for the lost generation of gardeners. Seriously. Seriously?

Well, seriously in Britain. Folks in their twenties, thirties and forties were never taught to garden by boomer parents according to the Royal Horticultural Society.

Come on. Just because boomers did not encourage their kids to play in the dirt (too many germs there), their offspring have rejected any interest in gardening. I call bullshit. My parents were not gardeners but I still jumped on the Mother Earth bandwagon in my late twenties and ended up with three zucchini mounds that produced 100 pounds of zukes per week (I may be exaggerating). It was a 20 foot by 70 foot garden with corn, tomatoes, peppers and strawberries surrounded by an eight foot fence that deer easily leaped right over for breakfast. We thought we were getting back to the land and earning self-sufficiency merit badge. No parent involvement whatsoever. They marveled over the fact that we had any interest in growing our own food but they certainly knew that it had nothing to do with any example that they set for us.

If millennials and GenXers really have a yen to garden, lack of parental guidance or childhood experience is not going to stop them. In fact, I would posit that all the interest in organic food and veganism would be all the encouragement these deprived folks would need to get motivated to get dirt under their fingernails and grow their own food in their own gardens. Younger generations can go online now and get 100 times more information on gardening than we had access to almost 50 years ago. Our wellworn Mother Earth News magazines were the go-to resource back then and we learned by doing and from our mistakes (3 zucchini mounds will feed a family of 30. I know that now).

Don’t have your own home with space for a garden? That might have been an impediment back in our day but not anymore. Community gardens are everywhere now, so you can till your own patch along with like-minded gardeners and bring home the bounty.

So no, we’re not taking the blame for this one. And that’s final.

Jay Harrison is a graphic designer and writer whose work can be seen at DesignConcept and at BoomSpeak. He's written a mystery novel, which therefore makes him a pre-published author.

Friday, June 17, 2016

Time Machine

For all outward appearances the TMI looks like a sophisticated virtual reality machine. You wear this clunky looking goggle-like apparatus with a wire coming off of it. Then there are the earphones to enhance the audio experience. Maybe some day it can be surgically placed right on top of our retinas, but that’s way off in the future. The one piece of technology that makes the Time Machine Input completely different from VR is the cord that goes right into the brain’s cortex to the neurons that control our sense of time.

If you have visions of Hot Tub Time Machine (or Hot Tub Time Machine 2 or 3), let me assure you that the TMI does not take you back in time. It’s not going to fulfill some juvenile fantasy of going back in time to be cooler than you were in high school or to erase all those embarrassing moments that all of us would like to delete from our memory bank. The TMI extends time, stretching the boundaries of time and space in a way that just a few years ago we thought would be impossible.

We hear people say all the time, “if only there were more than 24 hours in a day, I could get so much more done.” The amazing TMI technology makes that possible. You need more than one hour to get yourself going in the morning? TMI can add as much as 15 minutes to the basic 1 hour block of time. Repeat that setting for a full 24 hours and you pick up a net gain of 6 hours. Over a week that adds up to 42 hours, or almost 2 full extra days in your week. But that’s not all. You could gain 104 days in a year, and over a lifetime, are you ready for this, you could gain 260 months or an extra 21 years.

Personally, I’m not interested in extending my lifespan by 20 or more years. My goals are much more modest. I just want that extra 15 minutes when the clock is running down and I need that boost. Let me spend 15 more minutes with the one I love, or sleep for 15 more minutes in the morning, or take 15 minutes our of my day to do nothing more than contemplate my navel.

The choice is yours with the TMI. You decide how and when you want more time. Just remember, batteries are not included.

Jay Harrison is a graphic designer and writer whose work can be seen at DesignConcept and at BoomSpeak. He's written a mystery novel, which therefore makes him a pre-published author.

Monday, June 6, 2016

What Shortage?

Haven’t they run out of baby boomers in the workplace yet? I keep reading articles about how thousands of boomers are leaving their jobs and there will be severe shortages of knowledgeable workers to carry on the business of business when those folks retire.

Only I’m not seeing it. Looks like plenty of gray hairs (eminence grisers as I like to call them) are still on the job, still standing in the way of GenXers and Millennials waiting to take their jobs. With the promise of 10,000 retirees per day, I thought we were going to see a dramatic denigration in the quality of worker output. Is it possible that worker output already sucks because everyone is shopping online for half the workday?

Admit it. If you’re a boomer, there’s a part of your psyche that wants to see the entire economy come screeching to a halt as the boomers take their leave. They need us, they really, really need us. Or maybe they don’t. Maybe we’ve done such a great job training our replacements that the transition to the next generation will proceed in a calm and orderly way.

One fly in the ointment. There are not enough replacements. Boomers are such a big cohort that only the milennials can match us for sheer numbers. Unless you think we can throw a twenty year-old into the breech to replace the sixty-five year-old worker, we’re all kind of screwed. And that means you too boomers. What kind of service do you think we’re going to get down at the doctor’s office, the motor vehicle department or the social security office if these places are all run by kids that just got out of college?

Stop shaking, it’s going to be okay. Everything will be computerized. We will just complete the forms on the website and then robots will process our request. If the robot screws up, you just complete the form again until the robot gets it right. Sure, it could take three or four tries before you get what you need, but we’ll have time. We’ll be retired and there won’t be any rush to get anything done or go anywhere.

Feel better? I know I do.

Jay Harrison is a graphic designer and writer whose work can be seen at DesignConcept and at BoomSpeak. He's written a mystery novel, which therefore makes him a pre-published author.