Tuesday, March 29, 2016

Keep Boomers on the Job

Trustworthy, loyal, helpful, friendly, courteous, kind, obedient, cheerful, thrifty, brave, clean and reverent. Yep, that’s us. At least those of us who are still Boy Scouts. But is this any reason to keep us on the job?

It doesn’t hurt to have a bunch of merit badges, but there are some other more compelling reasons for employers to hang on to their baby boomers as long as they can.

Let’s take the most obvious reasons first. Boomers have experience. We’ve been working at some of these jobs for 30 to 40 years. Not trying to be mean here, but the 21 year-old new hire does not have a clue about how to do the job a boomer can do.

Next, we’ve got leadership skills. We’ve worked our way up the ladder because we know how to direct and motivate people. We may not have been natural leaders but we learned how to grow into that role and make it our own.

Perspective? Check. We’ve seen a lot of change, ideas that came and went. It’s not that we’re going to stand in your way, but we can tell you what happened when we tried a new idea and it didn’t work. We’re open to new possibilities without going all in for the first idea that someone has proposed.

How about credibility? A boomer with 30 years or more of experience can talk to clients or customers with the kind of gravitas that younger employees only wish they had. A little gray hair can command respect as well as give off confidence.

Then there’s the fact that boomers have some serious interpersonal skills. We’re talking person to person, not text to text or email to email. Getting face to face to resolve a conflict, negotiate an agreement or persuade someone to try something new….boomers have had lots of time to perfect those skills in real time with real people.

Lastly, but almost more important than any other quality, boomers are adaptable. We may not know what social media platform is going red hot at the moment --- Snapchat, Vine, Instagram, whatever --- we have managed to learn about loads of apps and technologies just to keep up. So while you may not see us as early adopters we are definitely constant adapters.

All that and we can light a fire with 2 pieces of wood.

Jay Harrison is a graphic designer and writer whose work can be seen at DesignConcept and at BoomSpeak. He's written a mystery novel, which therefore makes him a pre-published author.

Tuesday, March 1, 2016

Get On the Bus Gus

Uber may be giving the taxi biz a run for its money, but seriously, how often can you call Uber when you need a ride? The cost of that door-to-door service can add up fast.

Maybe that’s why public transit companies are betting that aging boomers are going to be their next best friends. Take LA for example (I know, the cute answer to that one is, “no, you take LA”). They expect to see a huge increase in ridership by boomers. Right now, only 6 percent of its riders are over 65, even though seniors make up 12 percent of the county’s population.

Will it take longer to get where you want to go? Yes. Is that still a viable option when you no longer can or want to drive your own car? Yes.

And they really are aiming to please. They have more elevators in their stations, more priority seating on the buses, and offer training to seniors on how to use the system. There’s even a book with detailed directions for how to go on 24 sightseeing adventures using only public transit.

So if you’re still driving now and will be for the foreseeable future, do you really think that when the time comes, you’ll take the bus? I have to think about that. But when I think about it long enough, my answer is yes. Paying a car service every time is going to rack up quite a bill and if the bus is filled with other aging boomers who can no longer drive, how bad can it be? Okay, it won’t be like Ken Kesey’s Magic Bus (or if we are all vaping the ganja, maybe it will), but if you can get to the grocery, the doctor or the movie theater for a low relative cost, that may not be so bad. Listening to the guy who talks to himself for the entire ride might be enlightening, if not entertaining.

You’ve got plenty of time to think this through, but when the time does come, you might as well hop on the bus Gus.

Jay Harrison is a graphic designer and writer whose work can be seen at DesignConcept and at BoomSpeak. He's written a mystery novel, which therefore makes him a pre-published author.

Tuesday, February 23, 2016

Rebranding

The latest trend in the senior center biz is an effort to rebrand these centers so that they will be more attractive to aging boomers. First thing to go? The word “senior.” Boomers are avoiding anything with that name attached to it except when it comes to grabbing discounts at restaurants and movie theaters.

What else is in store for these hubs formerly known as “senior centers?” How about bistro-style cafes, Zumba classes, cooking classes, power yoga and fitness programs. These activities lead the list of add-ons meant to appeal to boomers.

Is it working? Sort of. More boomers are checking out the offerings but the over 70 crowd that makes up the bulk of users isn’t so happy about the changes. They’ve been called seniors for a long time and really don’t have a problem with that label. In fact, they are often proud to be considered “senior citizens.” And they like being driven in vans to movies and plays, playing cards and other social activity mainstays.

When name changes for the centers are proposed in some instances, the current “senior” population revolts and fights to keep the word “senior” in the name. Some of those 80-year olds can get kind of testy when they’re feeling oppressed. Calling boomers the Silver Tsunami and using the Latin word for silver (argentum) doesn’t sit well with the older patrons who resent being pushed to perimeter to make room for the crop of boomers these centers hope to attract.

While I can appreciate that senior centers and assisted living facilities want to lure us boomers in, they might end up between a rock and a hard place. Seventy-somethings have much different priorities than eighty-somethings. Maybe senior centers just need to remain senior centers and boomers get their own satellite Starbucks-like meeting places where they can hang with their tablets, smart phones and gadgets while they ponder whether or not they want to join a Zumba class going on in the back room or take a cooking class.

And then again, maybe we can just starting calling them Friction Centers.

Jay Harrison is a graphic designer and writer whose work can be seen at DesignConcept and at BoomSpeak. He's written a mystery novel, which therefore makes him a pre-published author.

Sunday, February 7, 2016

DIY Is Going DIFM

The big-box retailers who counted on baby boomers to do it themselves are seeing a change among their boomer customers. There might have been a time when boomers relished the thought of doing their own bathroom make-over or kitchen cabinet refinishing. We were all over that backsplash replacement and ceiling fan installation. Firepit for the backyard? Sure. Building our own deck? Why not?

Boomers still make up the largest percentage of customers at Home Depot and Lowes, and with millennials still struggling to buy their own homes, that demographic profile is unlikely to change soon. What is changing is the boomer population’s lack of motivation to continue taking on these DIY tasks. We’ve got better things to do, places to go, people to see. Enter DIFM --- Do-It-For-Me.

Look for this trend to manifest itself in many retail categories. Boomers may want someone to buy their clothing, collect their groceries and pick out their office supplies. We sure as hell are going to need someone to set up our home theater and our content streaming devices because those gadgets are heading way north of our comprehension at this point. Same goes for our smart phones and tablets (visit a Verizon Wireless store and count the number of helpless boomers who are stuck there for hours trying to figure out how to get their email).

With internet-based industries offering grocery delivery and car services, there is less and less need for baby boomers to lift a finger – except maybe to dictate a request to their smart phone. Drone deliveries are sure to be in our near future, which could mean that everything from a 3-ring notebook to a pizza can be in the front yard in less than 30 minutes.

When I think about it, this propensity to allow others to make our purchases and installations for us will mesh perfectly for the day when we need assisted living arrangements. Once you get used to concierge shopping and home repairs, it’s not much of a leap to someone bathing you and preparing your meals.

Maybe we’re rushing this DIFM thing.

Jay Harrison is a graphic designer and writer whose work can be seen at DesignConcept and at BoomSpeak. He's written a mystery novel, which therefore makes him a pre-published author.

Wednesday, January 6, 2016

Drive

It may seem like a long way off, but have you thought about the day when you won’t be able to drive your own car anymore? A lot of boomers are already avoiding night driving because of the discomfort they feel about fading vision and headlight glare. Most of us have read about children taking away granddad’s car keys after he’s gotten into 4 or 5 minor accidents, and we think, that poor bastard hates not being able to drive anywhere whenever he wants to -- bummer!

Now put yourself in the poor bastard’s place. Someone (a relative, the motor vehicle department, etc.) tells you that it’s no longer safe for you to be behind the wheel. You’ve been driving since you were 16 or 17 years old.…maybe 50 plus years. The sense that you’ve lost all mobility (the 4-wheeled kind) must be a royal freak out. Sure, you can get friends, family, neighbors and car services to take you where you need/want to go. But it’s not the same as sliding behind the wheel and flooring it down the highway.

Here’s a comforting thought. Fatal crash rates are higher for older drivers. Mostly because they don’t heal as well as younger drivers. The older drivers that do give up the keys voluntarily are afraid to get in a car with a driver who’s over 75 or 80, and who can blame them. You might as well get in a car with a teenager who’s texting the whole time. For those who do give up their keys voluntarily, they are twice as likely to suffer from depression as a result. Can’t we catch a break!

It’s ironic that many boomers are looking forward to retirement as a time to travel and enjoy life, but if that includes driving a massive RV off the side of a mountain on a moonless night, maybe staying on the job and taking the bus is a better option.

Perhaps driverless cars will advance to the point where older drivers can depend on them to go where they want, when they want. We can hobble out to the garage, get a teenaged neighbor to figure out how to program the GPS controller (or tell Siri) and boogie down to Walmart at midnight. Then we get in one of those motorized shopping carts and cruise the aisles all night long. Even if we buy nothing and go home, it will be a great evening of independent living.

I may be ready now.

Jay Harrison is a graphic designer and writer whose work can be seen at DesignConcept and at BoomSpeak. He's written a mystery novel, which therefore makes him a pre-published author.

It's Over

I looked on with curiosity as the tourist paced back and forth in front of the hotel, towing his rolling suitcase. A bellman often sees some strange behavior in Las Vegas, so it didn’t make a big impression. Then I remembered the envelope the pretty woman gave me no more than a half hour ago.

“Excuse me sir. Is your name Donald?” I asked the man. His forehead was sweaty and he appeared to be very nervous.

“Yes, yes. My name is Donald. Do you know where my wife is? She was supposed to meet me here a half hour ago. She wanted to try her luck at poker table one more time. I’m getting scared that something has happened to her. It’s not like her to be late.”

“She told me I might see you here and that I should give you this envelope.”

Donald tore the envelope open and read the note inside. After the minute it took to read it, he let it fall to the ground, walked over to the taxi stand. He opened the door for himself, threw the suitcase on the seat and followed it into the cab. The vehicle shot out of the driveway and onto the Strip.

I picked up the discarded envelope and note and saw that it was written in a bold cursive style that read as follows:

“Donald, I’m sorry if my disappearance caused any panic on your part, but I felt as though there was no other way out. I needed to escape our marriage and going home with you to discuss it would have only prolonged the inevitable end. You would have tried to save a lost cause with suggestions that we get counseling or try some other hopeless intervention. I’ve cashed in the airline ticket and will be flying to another destination – not home. You will find that my sister has removed all my personal belongings from the house. My lawyer will be in touch to begin divorce proceedings. I presume that all of this comes as a great shock to you, but that is really the whole point. You never seemed to grasp what I was feeling or what I was looking for in our marriage, so I took this drastic action as a last resort – the only way for me to make a clean break and a clean start. You should see it as an opportunity to do the same. Patricia.”

Jay Harrison is a graphic designer and writer whose work can be seen at DesignConcept and at BoomSpeak. He's written a mystery novel, which therefore makes him a pre-published author.

Wednesday, September 16, 2015

Reinventioners?

Ha! Boomers are supposed to be reinvention experts. Why? Because instead of riding off into the golden years sunset, we continue to work, start new business ventures or change careers. Somehow that makes us experts?

Not buying it. Just like millennials who are struggling to deal with the cards they’ve been dealt, baby boomers too are adjusting to the reality of their situation. If the company you work for wants you to retire but you still need the income, you become a teacher. Or start that business you always dreamed of owning. Or drive a school bus. Or become a big box store greeter.

Boomers are not so much reinventing themselves as they are recalibrating their expectations of what the aging experience is going to be for them. The percentage of people 55 and older in the workforce back in 1993 was 29%. Fast forward to 2013 and that number has jumped to more than 40%. Sure, the big wave of the oldest boomers has a lot to do with that increase, but changing attitudes towards retirement may be an even bigger factor.

The whole gold watch send-off seems so anachronistic now, and it might have something to do with the changing attitudes toward work itself. The parents of baby boomers may have felt like they were marking time until the day that they could quit and hit the shuffleboard courts. Work wasn’t their passion as much as it was a means to an end. I’m generalizing (as always), but most boomers enjoyed their careers and liked the idea that they were really good at it or that they made a valuable contribution. You don’t just shut that off one day and hang up your toolbelt.

I like to think that what boomers are going to do in the years ahead is redefine rather reinvent. And that makes sense when you think about it, because baby boomers have been redefining things since the day we came into the world. Education, music, art, communication, politics, you name it --- there is no field or endeavor that has not felt the effect of the baby boomer revolution. We were – we are – products of our time. The prosperous years after WWII afforded us the opportunity to make a unique mark on society, so it should be no surprise that we continue to exhibit that behavior. Just don’t make us out to be reinvention experts. We’re just reacting to the times the same way we always have.


Jay Harrison is a graphic designer and writer whose work can be seen at DesignConcept and at BoomSpeak. He's written a mystery novel, which therefore makes him a pre-published author.