Friday, December 27, 2013

Twitter Is Dead

You heard me. Well maybe you didn’t. When you’re over 50, the hearing can start to deteriorate. I SAID, TWITTER IS DEAD.

How do I know? Because I recently saw a statistic from a Pew Research report, and it indicated that Twitter usage among 50-64 year olds doubled over the past 2 years. It is now probably the fastest growing demo for this social media behemoth.

So…in a repeat performance of how baby boomers killed facebook, it’s easy to see that Twitter will be dead in no time. Not only do they not have a clue about how to monetize it --- now they’re faced with the kiss of death stranglehold exerted by baby boomers. Like giant Anacondas, our demo can squeeze the life out of anything, whether it’s the latest social media fad or a new television show. If baby boomers actively like it, you can easily predict its demise.

Face it. If we like something, our enthusiasm and sheer numbers eventually make it unpalatable to everyone else. The landscape is littered with the fads we’ve destroyed. Acid-washed jeans, cocaine, Angry Birds, water beds, Ford Thunderbird, new age anything, etc., etc. If we’re all over it, then it’s all over.

We can turn a popular program or product into toast overnight. We may not kill it completely, but we can easily turn it into a niche product that only appeals to our demographic and is reviled by everyone else.

If only we could learn to use our powers for the good of the planet. Want to end global warming? Harness the power of baby boomers by getting us to deny it exists. Bam! Overnight everyone else will accept the truth of global warming research. It’s the same reverse psychology our parents used some fifty or more years ago. They didn’t want us to smoke, so they handed us the cigarettes and matches. Wait a second – that didn’t always work out the way they thought it would.

No matter. The dictum stands. Boomers like it. Boomers kill it. Remember, you read it here first. After we’ve killed Twitter, we may move on to Snapchat.

Jay Harrison is a graphic designer and writer whose work can be seen at DesignConcept and at BoomSpeak. He's written a mystery novel, which therefore makes him a pre-published author.

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