The big-box retailers who counted on baby boomers to do it themselves are seeing a change among their boomer customers. There might have been a time when boomers relished the thought of doing their own bathroom make-over or kitchen cabinet refinishing. We were all over that backsplash replacement and ceiling fan installation. Firepit for the backyard? Sure. Building our own deck? Why not?
Boomers still make up the largest percentage of customers at Home Depot and Lowes, and with millennials still struggling to buy their own homes, that demographic profile is unlikely to change soon. What is changing is the boomer population’s lack of motivation to continue taking on these DIY tasks. We’ve got better things to do, places to go, people to see. Enter DIFM --- Do-It-For-Me.
Look for this trend to manifest itself in many retail categories. Boomers may want someone to buy their clothing, collect their groceries and pick out their office supplies. We sure as hell are going to need someone to set up our home theater and our content streaming devices because those gadgets are heading way north of our comprehension at this point. Same goes for our smart phones and tablets (visit a Verizon Wireless store and count the number of helpless boomers who are stuck there for hours trying to figure out how to get their email).
With internet-based industries offering grocery delivery and car services, there is less and less need for baby boomers to lift a finger – except maybe to dictate a request to their smart phone. Drone deliveries are sure to be in our near future, which could mean that everything from a 3-ring notebook to a pizza can be in the front yard in less than 30 minutes.
When I think about it, this propensity to allow others to make our purchases and installations for us will mesh perfectly for the day when we need assisted living arrangements. Once you get used to concierge shopping and home repairs, it’s not much of a leap to someone bathing you and preparing your meals.
Maybe we’re rushing this DIFM thing.