The numbers tell the story. Baby boomers are moving to the big city for the good life. Well, maybe not the bigger cities, but cities nonetheless. According to research from Zipcar, millennials may be the dominant force in urban centers, but boomers aged 50-69 are closing fast.
Why so many boomers in the city? They’re empty-nesters for sure, or they are downsizing, but many are just motivated by the desire to have more fun and activities in their lives, so the city is the place to be. 90% say they are looking for more cultural experiences, outdoor activities, as well as access to restaurants, shopping and fitness facilities. Only 32% are retired, so they must be loving the shorter commute times. And no big surprise, 57% are single.
And the move seems to be working. 55% of urban boomers say that their life is more carefree and exciting. 61% say they feel closer to their significant other. 69% say that they use mobile apps to make their lives easier. And this stat either scares you or comforts you --- 81% of urban boomers use Facebook.
They are taking clasess (22%), starting new hobbies (23%), attending local events/gatherings (42%), and volunteering in their community (22%).
I’m starting to see a trend here. Millennials finally start to assume the jobs of retiring or scaling-back boomers. Then they finally can afford to get married and buy homes---- like those being sold by boomers who are ready to move to the city. It’s like a giant migratory transfer---boomers move out, millennials move in. Maybe in time they can all just do housing swaps. You take my loft condo and I’ll take the rancher in the burbs. In no time at all, it will be millennials making the trip to the city to visit their parents.
If this whole cycle sounds familiar, that’s because it is. Many of us started off our careers living in the city because that’s where the action was. Some of us renovated houses, worked different jobs, dined at all the trendy restaurants, hung out at the cool bars, and shopped at the hippest stores until it was time for us to grow into the next phase of our lives. Now, like salmon swimming back to their spawning grounds, here we are again.
Good to be back home.